Using the power of photography and videography, this initiative aims to showcase the beauty and potential of your local area. Through various media channels, the project captures the aspirations and dreams that people hold for your region, inspiring others to invest in, relocate to, and visit your vibrant community. By promoting positive media, we aim to foster greater civic pride, encourage volunteerism and community support, boost economic activity, and powerfully reshape the narrative of your area.
In today’s world, we are constantly bombarded with negative news and stories, highlighting what’s wrong with our communities, regions, and the world at large. The Positive Media Movement seeks to counter this by flooding social networks and local media with uplifting and inspiring content. There are countless incredible things happening in our communities, provinces, and country, but these stories often go unnoticed, overshadowed by the relentless stream of negativity.
Research shows that constant exposure to sensational or disaster-focused reporting—whether actively consumed or passively absorbed—can significantly impact mental health. Dr. Logan Jones, PsyD, explains that such exposure can elevate stress levels, triggering symptoms like anxiety and sleep disturbances. Similarly, Annie Miller, MSW, LCSW-C, LICSW, highlights that consuming negative news activates the sympathetic nervous system, releasing stress hormones such as cortisol and adrenaline. Over time, this can lead to physical and emotional symptoms, including fatigue, anxiety, depression, and insomnia.
A study further demonstrated the emotional toll of negative media. Participants who watched negative content, compared to those who viewed positive or neutral material, reported increased levels of anxiety and sadness after just 14 minutes of exposure to news bulletins and programmes.
Together, we can make a difference. Let’s join forces in the #PositiveMediaMovement and flood our social and local media with positivity! By partnering with this initiative, you can help amplify the good news, celebrate the achievements of your community, and create a ripple effect of optimism and pride.
Let’s change the narrative—one positive story at a time.
The Positive Media Movement is more than just a project—it’s a call to action for communities to come together and celebrate the good that surrounds us. By harnessing the power of photography, videography, and storytelling, we can shift the focus from what’s wrong to what’s wonderful, inspiring pride, hope, and action.
A network of community transformation initiatives across SA & Africa
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