Our catalytic projects focus on harnessing the unique economic drivers of the KZN Midlands to foster growth and opportunity. By boosting tourism through initiatives like the Midlands Magic video series, the Midlands Food Market, and the Midlands Magic Storybook Tour, we attract visitors and support local businesses. We are also working with other key stakeholders to develop the iconic Howick Falls Precinct, ensuring it remains a central node for business development and tourism. These collaborative efforts are creating a vibrant, resilient community, ensuring sustainable growth and a brighter future for all.
The Midlands Magic video series is a powerful marketing tool aimed at showcasing the beauty and charm of the KZN Midlands. Through stunning visuals, this series helps promote the region’s attractions to a broader audience, enhancing local tourism and driving visitors to experience everything the Midlands has to offer. By working with tourism stakeholders, we amplify the region’s appeal, fostering economic growth through increased tourism.
You can watch the Midlands Magic video series here:
•Midlands Magic Food & Art
•Midlands Magic Cultural Heritage and Adventure
•Midlands Magic Natural Beauty
•Midlands Magic Lovers Lane
•Midlands Magic Family Fun
The Midlands Food Market is a flagship event that celebrates the KZN Midlands’ culinary talent and local produce. This vibrant market not only brings together farmers, food producers, and artisans but also attracts tourists and visitors, strengthening local businesses and creating a dynamic community atmosphere. The market features a variety of vendors, live music, and family-friendly activities and plays a key role in boosting the local economy, providing a platform for entrepreneurs and producers to thrive.
The Midlands Magic Storybook Tour celebrates the KZN Midlands as a hub of culture, creativity, and heritage. Building on the region's UNESCO Creative Cities status, this initiative uses street art to transform urban spaces into vibrant canvases that tell the stories of local heroes, folk tales, and the rich history of the area.
Spanning from Hilton to Nottingham Road, the tour features murals and street art that highlight local heritage and contemporary issues. This outdoor art gallery not only beautifies public spaces but also attract tourists, stimulate economic growth, and foster community pride.
The project also includes a digital map and tour route, offering local SMMEs and tour operators the opportunity to grow and enhance their offerings. By showcasing the creative talent of local artists and empowering them through public art, the tour encourages cultural enrichment and education.
The Bus Stop Art Tour connects small communities from Hilton to Nottingham Road, linking bus stops into one of the longest outdoor art galleries in South Africa. This unique tour boosts tourism, supports local businesses, and provides a platform for creative expression.
Ultimately, the Midlands Magic Storybook Tour positions the KZN Midlands as a leading arts and culture destination in South Africa.
Love Howick has been a key part of driving the rejuvenation of the Howick Falls Precinct, working with key stakeholders to transform this iconic area into a safe, beautiful, and sustainable destination for tourists, visitors, and local communities. Through collaborative efforts between volunteers, businesses, government, and various organisations, the project has enhanced the natural beauty and cultural significance of the precinct while ensuring safety and order. Initiatives such as green teams, crime safety ambassadors, infrastructure upgrades, and community patrols have made a significant impact. Opportunities for further improvement remain, inviting participation through volunteerism, donations, or sponsorships to support ongoing projects like landscaping, signage, and safety measures. This revitalisation not only preserves the heritage of Howick Falls but also boosts tourism and economic growth in the region.
A network of community transformation initiatives across SA & Africa
Subscribe to our newsletter to keep up to date with all our news, updates and upcoming events.
